I work with companies to create content and develop online marketing strategies that drive traffic and engagement across various channels.
I have a particular interest in photography and I enjoy creating visual content to help companies increase and sharpen their brand awareness.
I also have a good command of the German language, having lived in Berlin for 11 years.
October 2020 – present
Founder – Green Mind Sustainable Shop Oy
Founder and CEO of an online shop offering zero-waste products and natural soap bars. Responsible for all e-commerce content, search engine optimization, digital marketing strategy, and social media.
August 2019 – present
Digital Marketing – Freelancer
Consulting, search engine optimization, and translation work for various projects.
April 2014 – August 2019
Senior Content Manager – Zeha Berlin Schuh Design GmbH & Co.KG
Senior content manager for Berlin-based shoe brand. I led the development of Zeha’s digital marketing campaigns in addition to planning, creating, and coordinating a regular content release schedule. Designed and maintained custom WordPress marketing blog. Responsible for all content and photography for the blog. Managed SEO optimization of the Zeha e-shop. Worked closely with graphic designers, IT support, and the Zeha founders.
September 2017 – August 2019
Consultant – Wertvoll Berlin GmbH
Part-time marketing and content consultant for fair fashion retailer in Berlin. Managed SEO optimization for Wertvoll’s online shop to improve visibility and sales. Planned and delivered marketing campaigns together with CEO. Provided photography services for a variety of channels including online shop, blog, social media, and email newsletter.
September 2013 – March 2014
Online Marketing, Finland – Barketing GmbH
Provided SEO optimization and translation services for Finnish-language marketing campaigns.
March 2013 – August 2013
Online Marketing, Finland – K-New Media GmbH
Provided SEO optimization and translation services for Finnish- and Swedish-language marketing campaigns.
August 2012 – February 2014
SEO Internship and Translation Services – AKM3
Provided SEO optimization as an intern. Continued providing translation services for Finnish-language projects.
February 2009 – August 2012
Sales – Schuhtick Berlin GmbH
1999 – 2008
Librarian – Helsinki City Library
Advanced Training – Content & Social Media Management
FrauenComputerZentrum Berlin FCZB e.V
September 1997 – May 1999
Professional Training – IT & Library Services
Raisio Business School
September 1994 – June 1996
High School Diploma
Turun Normaalikoulu, Turku, Finland
Finnish – Native proficiency
German – Full professional proficiency
English – Limited professional proficiency
Swedish – Elementary proficiency
Software / Technical
Microsoft Office, GIMP, WordPress, Shopify, Google Ads, Facebook Business Manager, Google Analytics, Google Search Console